Case Study: Clock Lounge
Overview
Clock Lounge partnered with us as a newly launched venue looking to build brand awareness, drive foot traffic, and generate demand for their events. Through a comprehensive digital marketing approach, we transformed their online presence and helped establish them as a high-demand destination.
What We Delivered
Social Media Management
We managed their TikTok, Instagram, and Facebook accounts, posting consistently and strategically to build an active, engaged audience.
Content Strategy & Creation
We planned, produced, and edited engaging photo, video, and carousel content to promote upcoming events and highlight their unique atmosphere. Variations of this content were repurposed across platforms to maximise reach, all organically, without paid promotion at first.
Professional Photography
Our in-house photographer captured high-quality food and drink imagery from their menu to elevate their digital presence and align with the brand’s premium aesthetic.
Brand Collateral Design
We delivered a full suite of custom-branded materials, including food menus, printed leaflets, and outdoor menu boards, all tailored to enhance their customer experience and visual identity.
Paid Advertising
We launched Spark Ads and lead generation campaigns to promote their events, successfully attracting audiences from across London and beyond.
Website Build & Management
We built and maintained their website, ensuring it stayed updated with new events, photo galleries, and venue details. We also handled ongoing edits and optimisations as the brand evolved.
Content Creation Spotlight
We produced and edited short-form video content that naturally showcased Clock Lounge’s upcoming events. These videos were shared across TikTok and Instagram to generate excitement for the new venue.
Results:
In just 24 hours, a video reached 12,000 views, later skyrocketing to over 62,000.
On average, videos consistently achieved over 10,000 views.
This viral momentum led to full bookings every weekend and a surge in demand for private event hires.
Key Outcomes
Viral Growth on TikTok: Multiple videos gained significant traction, reaching view counts of 62K, 39K, 38K, 34K, 28K, and beyond.
Sold-Out Events: Every weekend was fully booked, often days in advance.
High Demand: The venue became a go-to location for both public events and private bookings.
Rapid Brand Visibility: Increased awareness and online engagement led to notable growth in local popularity.
Strong Social Engagement: Organic reach and community interaction drove consistent interest and loyalty.
Conclusion
Clock Lounge's collaboration with us demonstrates the power of strategic content, expert digital execution, and consistent branding. From a brand-new launch to a fully booked venue, this project is a prime example of how digital marketing can drive real-world success.
