Establishing Coffee Lab's Second Franchise in Cheshire, UK
Contributed significantly to the successful launch of the second Coffee Lab franchise in the UK, strategically situated in Cheshire. Functioned as a key player in overseeing comprehensive value-added activities, managing stakeholders, and executing effective marketing strategies to introduce and promote a foreign franchise in a new local market. Notably, achieved breakeven within the initial 6 months of operation.
Focused efforts on strategic management of social media platforms, including Instagram, Facebook, and TikTok, employing targeted content creation and advertising. Resulted in the business gaining 1.6K followers and achieving an impressive organic reach of up to 6K within the first year. These initiatives played a pivotal role in cultivating a loyal customer base and a thriving community around the brand.
As part of the community engagement strategy, organized two impactful charity events, raising a total of £870 for Hope for Ukraine and Claire House Children's Hospice. These endeavors not only demonstrated the brand's commitment to social responsibility but also contributed to building a positive brand image within the local community.
Successful Charity Campaign
MEDIVA MARKETING took the lead in organising the 2023 Ben Nevis Charity Hike, a fundraising initiative in support of Halton Haven Hospice. Our team executed a comprehensive marketing campaign leading up to the event, rallying workers, customers, and community members around the noble cause.
As a result of this impressive campaign, we successfully raised £1.8k for Halton Haven Hospice. We showcased the highlights of this charitable endeavour through a compelling video trailer featuring media captured during the hike, which garnered significant engagement and awareness for the cause.
Explore the dynamic world of social media analytics for the Coffee Lab brand, meticulously curated by Mediva Marketing since its inception in 2020. Our bespoke social media platforms, crafted from scratch, seamlessly introduced the foreign franchise to the UK market. Today, Coffee Lab boasts a thriving community and a devoted customer base, a testament to the successful localisation and establishment of its brand identity.
Comprehensive Services for Project Success
In orchestrating this dynamic marketing initiative, our suite of services encompassed:
- Strategic Social Media Management: Navigating the digital landscape seamlessly across diverse platforms including Facebook, Instagram, and TikTok.
- Innovative Website Management: Ensuring a cohesive online presence by managing and optimising the client's website.
- Compelling Content Creation: Crafting narratives that not only spotlighted the brand's products and services but were also designed to captivate audiences with engaging visuals and real-time updates.
- Graphic Design Mastery: Elevating brand aesthetics through the creation of visually stunning flyers, business cards, menus, and social media posts.
- Dynamic Video Editing: Harnessing the power of visuals with expert video editing. From showcasing snippets of the business to highlighting products, we crafted highly engaging videos tailored for Instagram reels and TikTok.