Marketing Consultancy, Audit & Strategy
Know what to do before you spend more on marketing.
We review your business, audience, competitors and current marketing to find what is working, what is missing and where the biggest opportunities are.
From there, we build a clear marketing strategy around your goals, budget and priorities.
Marketing Consultancy, Audit & Strategy
Services Included
Marketing Audit
Review your current marketing activity to understand what is working, what is underperforming and where money or effort may be being wasted.
Market & Competitor Research
Understand your market, competitors and customer expectations so your strategy is based on real information rather than assumptions.
Define who you need to reach, what matters to them and how they move from discovering your business to becoming a customer.
Bespoke Marketing Strategy
Turn the research into a clear plan showing what to prioritise, which channels to use and how your marketing should work together.
What we do
We start with the business before recommending any marketing. We review your goals, audience, competitors, positioning, customer journey and current activity to understand where the real opportunities and problems are. We then turn those findings into a practical strategy that explains what to focus on, why it matters and what should happen next.
What's included
The work can include a business and marketing audit, market and competitor research, target audience analysis, customer journey review, positioning and messaging analysis, website and digital presence review, channel recommendations and a prioritised marketing roadmap. Everything is brought together into one bespoke strategy based on your goals, audience and budget.
Who is this for
This service is for businesses that know they need stronger marketing but are unsure what they should actually invest in. You may already be spending money on social media, advertising, SEO, websites or content without knowing what is working, or you may simply need clarity on where to start and which channels should be prioritised.
Why it helps your business
Marketing becomes expensive when different activities are being carried out without one clear direction. A strategy helps you understand where to focus your time and budget, which customers you should be targeting and which channels actually have a role in reaching them. It also gives your wider marketing one clear direction, helping your content, advertising, website, SEO, email and campaigns work together rather than as separate activities.
Combined with other services
Once the strategy is clear, Mediva can support the areas your business actually needs. This could include Brand Strategy, Social Media Management, Paid Advertising, Website Design and SEO, Content Creation, Email Marketing or AI Marketing & Automation. The strategy determines which services should be used rather than applying the same package to every business.
Not sure which service your business needs?
Tell us about your business, goals and current marketing. We’ll help you understand what support makes the most sense/
FAQ
Frequently asked questions
Here are the top questions our clients ask before getting started.
1. What does a marketing consultant do?
2. What is included in a marketing audit?
3. Why does my business need a marketing strategy?
4. How do I know which marketing channels are right for my business?
5. Can Mediva also deliver the marketing strategy?
5. Can Mediva also deliver the marketing strategy?