MG Skincare
Beauty & Skincare — B2C & E-commerce
Service offered:
The Goal:
Strengthen MG Skincare’s digital presence across both beauty treatments and product sales, creating a clearer customer journey from discovering the brand to booking a treatment or purchasing online.
MG Skincare
The Strategy
A connected strategy combining brand, social media, AI creative, content and e-commerce optimisation to improve how MG Skincare was presented online and create a stronger journey from discovery to booking or purchase.
Services Provided:
1.
Brand Strategy & Identity
Brand direction, visual consistency, messaging and creative guidance across digital touchpoints.
2.
Social Media Management & Content
Social strategy, treatment and product content, campaign posts, Reels and ongoing platform management.
3.
AI Creative Production
Redesigned visuals across 25 skincare products, including AI product imagery, models, ingredient and texture concepts, lifestyle scenes and campaign assets.
4.
Website Design, SEO & E-commerce
Website optimisation, product presentation, product descriptions, customer journey improvements, SEO and e-commerce conversion support.
5.
Website Design, SEO & E-commerce
Website optimisation, product presentation, product descriptions, customer journey improvements, SEO and e-commerce conversion support.
6.
Content Creation & Filming
In-person mobile filming of real clients, treatments and behind-the-scenes activity for social media content.
Results
The strategy improved online discovery and supported growth across both e-commerce and treatment bookings.
5,800+ · Website users in 3 months
3,600+ · New website users
£4.2K+ · Tracked e-commerce revenue
820+ · Users from organic social
1,350+ · Users from organic search
25 · Product visuals redesigned with AI
