Export Unlocked
International Trade & Training — B2B & B2C
Service offered:
The Goal:
Build Export Unlocked into a recognised authority in international trade while increasing course enrolments, qualified business leads, partnerships and international opportunities.
Export Unlocked
The Strategy
A connected B2B and B2C strategy combining thought leadership, educational content, partnerships, events, email and digital marketing. The focus was to build trust around Export Unlocked’s expertise while creating clear routes for individuals to purchase training and for organisations to explore partnerships and larger training opportunities.
Services Provided:
1.
Marketing Strategy & Positioning
Brand positioning, go-to-market planning, audience strategy, campaign direction and international growth opportunities.
2.
Social Media & Thought Leadership
LinkedIn and Facebook strategy, educational content, industry insights, course promotion and authority-building content.
3.
Partnerships, Events & Campaigns
Campaigns and collaborations with trade organisations, Chambers of Commerce, exhibitions, webinars and international partners.
4.
Email Marketing & CRM
Newsletter strategy, email campaigns, lead management, HubSpot CRM and follow-up activity across prospects and delegates.
5.
Email Marketing & CRM
Newsletter strategy, email campaigns, lead management, HubSpot CRM and follow-up activity across prospects and delegates.
6.
Website Design & SEO
Website content, SEO, landing pages and digital journeys supporting training, resources and lead generation.
Results
The strategy strengthened Export Unlocked’s position as a trade education brand while supporting course sales, lead generation, partnerships and international expansion.
80+ · Qualified B2B leads from events and exhibitions
30+ · Delegates attending individual training courses
448 · Newsletter subscribers
4K+ · Views on educational articles
100+ · Webinar registrations and attendees
Testimonials.
Richard Bartlett
CEO of Export Unlocked LTD
Mediva Marketing has revolutionised my business, transitioning it from relying solely on word-of-mouth referrals to reaching clients on a global digital scale. I am exceptionally pleased with the services they've delivered, significantly enhancing my business's social presence.
