Babylon
Hospitality & Nightlife — B2C
Service offered:
The Goal:
Build Babylon into a recognisable nightlife destination in Enfield, using social media, events and campaigns to increase awareness, attract new audiences and support weekly bookings and ticket sales.
Babylon
The Strategy
A nightlife-focused strategy combining social media, event management, content, professional filming and paid campaigns to build Babylon’s visibility and support consistent event attendance. The focus was on turning each event into a full marketing campaign, from the event listing and promotional creative through to social content, paid reach and live coverage.
Services Provided:
1.
Social Media Marketing
Instagram and TikTok management, weekly event promotion, content planning, copywriting and community-focused content.
2.
Event Marketing & Management
Eventbrite and Skiddle setup and management, event listings, ticketing support, promotional planning, event covers and campaign assets.
3.
Content Creation & Filming
Regular in-venue social filming alongside professional videography for larger events, capturing DJs, crowds, atmosphere and headline nights.
4.
Paid Advertising & Campaigns
Paid social campaigns supporting events, ticket sales, promotions and audience growth.
5.
Paid Advertising & Campaigns
Paid social campaigns supporting events, ticket sales, promotions and audience growth.
Results
The strategy helped Babylon build a strong nightlife audience, consistently reaching new customers and supporting busy weekly events.
273K+ · Views generated in 30 days
92K+ · Accounts reached
90%+ · Content views generated organically
80%+ · Views coming from non-followers
10K+ · Instagram community built
£720+ · Eventbrite ticket sales from a single event, excluding VIP, tables and door sales
Testimonials.
Ardian
Owner of Babylon Bar
Working with Mediva over the past two years has been a great experience. They’ve been with Babylon from the beginning, when we first opened, helping us plan the business and shape the marketing around the vision I had for the venue. What I’ve really valued is the trust and flexibility in the relationship. They understand the brand and have the freedom to create and post content that fits Babylon without everything needing to be over-managed. I’ve been really happy with the work and regularly recommend Mediva to other businesses.
