Coffee Lab Franchise
Food & Beverage — B2C
Service offered:
The Goal:
Strengthen Coffee Lab’s local presence, create a more recognisable brand and use social media to showcase the coffee, food, offers and drive-thru experience to customers in the surrounding area.
Coffee Lab Franchise
The Strategy
A local-first strategy combining brand direction, consistent social media and product-led content. The focus was on making Coffee Lab’s products and personality more visible, while using regular filming, promotional content and trends to keep the brand active and relevant to its local audience.
Services Provided:
1.
Marketing Consultancy & Strategy
Audience research, competitor analysis, local marketing opportunities, campaign planning and channel direction.
2.
Social Media Marketing
Content strategy, Instagram and Facebook management, promotional posts, offers and ongoing social activity.
3.
Content Creation & Filming
Mobile filming of drinks, food, promotions and the customer experience for Reels and social content.
4.
Paid Advertising & E-commerce Growth
Paid social campaigns, promotional boosts, offer-led campaigns and digital performance tracking.
5.
Paid Advertising & E-commerce Growth
Paid social campaigns, promotional boosts, offer-led campaigns and digital performance tracking.
6.
Website Design & SEO
Website improvements, local SEO, search visibility, digital customer journey and online information.
Results
The strategy helped Coffee Lab build a more consistent local presence and generate stronger organic visibility around its products and offers.
5K-20K · Average reach across individual content pieces
Consistent organic growth · Across local social audiences
Stronger local visibility · Supporting awareness and in-store footfall
5+ Years · Established and consistently trading locally
Regularly Busy · Consistent customer demand and repeat visits
Community Impact · Supported local charities and fundraising initiatives
Testimonials.
Merita Bala
Franchisee Owner
Mediva Marketing has transformed not only our online presence but also built a loyal customer base and community for my business! Their expertise in digital marketing has significantly increased our website traffic and customer engagement. We are grateful for their exceptional service and highly recommend them to any business in need of a boost!
